CALTEX LOYALTY
DIRECTOR'S TREATMENT
by
RUDOLF PETER KISS
RUDOLF PETER KISS
DIRECTOR'S NOTES
„You give loyalty, you'll get it back."
Tommy Lasorda – baseball player
Tommy Lasorda – baseball player
„You receive what You give", we all know that expression. Me personally i could not agree more with that, thats why i feel connected with this project. Paraphrasing Tommy Lasorda – who put this rule into practice, while being successful baseball player - Love and loyalty which You give,You might receive, but this also leads us to huge gratitude. Gratitude evokes happiness, Gratitude is a gift to everyone, We can develop it simply by reflecting on the gifts that are yet ours. This reflections can be done for a minute, a day, or throughout a lifetime. Most people celebrate their birthday and holidays, but those who cultivate gratitude celebrate every day. It should be the part of life journey - „journey's made for You". This film should show the connection we can develop in ourselves, both giver and receiver inside us. Project should let appear those small things that in the end do make difference, because small thing in life do matter.
APPROACH
The intention is clear – it pays off to be loyal!
For this we will make a film full of super positive and real life pieces. We will show how important are feelings such as loyalty and gratitude. We will make our customers feel special because of that, because we do understand they needs. I believe we will reach our broad audience on a different level.
For this we will make a film full of super positive and real life pieces. We will show how important are feelings such as loyalty and gratitude. We will make our customers feel special because of that, because we do understand they needs. I believe we will reach our broad audience on a different level.
We will reach them when the scenes tell simple situations which we can all relate to, shot not to amaze but to share something with them. Goodwill, loving kindness to all these moments and people is our authenticity. We're doing a portrait of our people, reveal who they are in very few shots and because that is neither contrived or set-up, we can expect some really cool spontaneous action from our talents.So as you can understand, there's a part of my approach that's really grounded in the more realistic side of things but it never forgets how important the quality of our cinematic imagery must be.
THE FEEL
The feel of the film should reflect a natural and emotional journey that is also very personal. Showing the joy and privilege of being loyal and grateful. The scenes showed great emotions and should picture the special feeling of being Caltex loyal partner. This film is close up, personal, intimate and handheld. We are the fly on the fall.
THE LOOK
I would like this to be especially visually but also emotional attractive film.
The visual style of each vignette will be adapted to its essence, sometimes we will be smoother and more steady, a little drifting, at other times we will be conveying the bustle of a moment and therefore use the opposite approachTo catch the energy of the scene, we will try out more unconventional angles, higher, lower, skewed. We will show in a wide shot a Caltex Gas station, in case of a remote shooting we will use one of a Caltex Gas Station located in Thailand or Singapore.
The visual style of each vignette will be adapted to its essence, sometimes we will be smoother and more steady, a little drifting, at other times we will be conveying the bustle of a moment and therefore use the opposite approachTo catch the energy of the scene, we will try out more unconventional angles, higher, lower, skewed. We will show in a wide shot a Caltex Gas station, in case of a remote shooting we will use one of a Caltex Gas Station located in Thailand or Singapore.
TONE
We are going in the full direction of lifestyle and truthful moments, we want a realistic feel to our images, a spontaneity that only a style that only a really dynamic and intimate approach can capture. This approach lets us catch that one smile, that one gesture, that one look which will give our film a real sense of the moment.
CHARACTERS
They are on-screen because we are interested in them, because we love what they represent. Because we don't really want them to act or pretend. We just want them to be genuine and true.
For the casting choices, we don't want to overplay that part. Our cast should be believable, but they should have strong characters. Their presence and energy should lift the scenes slightly above reality.
For the casting choices, we don't want to overplay that part. Our cast should be believable, but they should have strong characters. Their presence and energy should lift the scenes slightly above reality.
LOCATION
The main objective is to find genuine, lively locations. They are nice and attractive, but truly real places, where could really live and work in. We want the viewer to connect with the location as its simply reachable.
THE FILM – SHOT BY SHOT
01.
We can see a close up of a woman and a man's shoes on the pavement, camera following theirs steps. Sun is shining it's a lunch time.We can see total of restaurants garden. Handheld shot showing couple- marriage trying to finally make their choice of restaurant they want to eat in. Close up of mobile phone with restaurant list nearby.
We can see a close up of a woman and a man's shoes on the pavement, camera following theirs steps. Sun is shining it's a lunch time.We can see total of restaurants garden. Handheld shot showing couple- marriage trying to finally make their choice of restaurant they want to eat in. Close up of mobile phone with restaurant list nearby.
02.
We see a semi wide shot – suddenly from a man's mobile phone, we can see a hologram of a manin a chef's outfit popping up . A hologram is pointing to his restaurant. Close up on a menu, which chefs is holding, that says 'MONDAY SPECIALS.' Camera moves to the couple – first we can see a close up of a woman's face with „what do you think?" face expression – cut to a man's close up - „lets try" face expression. We can now see them from the backside – couple agreed with each other and follow the chef.
We see a semi wide shot – suddenly from a man's mobile phone, we can see a hologram of a manin a chef's outfit popping up . A hologram is pointing to his restaurant. Close up on a menu, which chefs is holding, that says 'MONDAY SPECIALS.' Camera moves to the couple – first we can see a close up of a woman's face with „what do you think?" face expression – cut to a man's close up - „lets try" face expression. We can now see them from the backside – couple agreed with each other and follow the chef.
03.
We can see a close up of a wife in a car in a smooth daily light. (car is standing on a red light) Cut to a close up of a rear view mirror – we can see a small 3 years old boy bitting the ear of his teddy bear. Camera get back to a woman – she is smiling with love.Close up to her mobile phone – on a car mobile holder – we can see her finger ticks off her 'WEDNESDAY ERRANDS' To-Do List on her phone.
In middle shot we can see they drive off on a green light.
We can see a close up of a wife in a car in a smooth daily light. (car is standing on a red light) Cut to a close up of a rear view mirror – we can see a small 3 years old boy bitting the ear of his teddy bear. Camera get back to a woman – she is smiling with love.Close up to her mobile phone – on a car mobile holder – we can see her finger ticks off her 'WEDNESDAY ERRANDS' To-Do List on her phone.
In middle shot we can see they drive off on a green light.
04. Cut to the backseat to reveal that beside the kid is the same hologram, but this time dressed as a supermarket attendant. We can see bags of groceries next to the small kid.A hologram takes a goodie from the bag and hands it to the kid.Close up of a small boy smiling and biting his treat. |
05.
Early morning on the hillside, sunset - handheld shot of a husbandand his 3 friends getting ready for their weekend bike ride at dawn - we see them all next to the pickup car, preparing the bikes. We see guys mount their bikes on the car and they hop in.
Early morning on the hillside, sunset - handheld shot of a husbandand his 3 friends getting ready for their weekend bike ride at dawn - we see them all next to the pickup car, preparing the bikes. We see guys mount their bikes on the car and they hop in.
Cut to a husband sitting in a car – from inside looking on his phone. Close up to his phone -we see it says 'SATURDAY 6:00 AM' on the touchscreen.As the camera follows his hand to rest on the steering wheel, we catch the fuel tank running low on fuel.
06.
A close up of a husband – from front glass perspective - so we can see his colleagues as well – they all seem worry. Suddenly, we can see they all look same direction - in the window next to the driver and we can hear a knock. Cut to the window – we can see a bit of drivers face – we allsee the same hologram person, this time as the Caltex pump attendant.
A close up of a husband – from front glass perspective - so we can see his colleagues as well – they all seem worry. Suddenly, we can see they all look same direction - in the window next to the driver and we can hear a knock. Cut to the window – we can see a bit of drivers face – we allsee the same hologram person, this time as the Caltex pump attendant.
We cut to the husband, who is turning back and smiles to his colleagues.
A close up of his phone, we can see it from behind his arm - On his phone he taps the CaltexGO app, we see a hologram of the fuel discount comes out.
Cut back to a shot of the friends – total so we can see everybody in the car - The hologram is putting on a bike helmet and joining the guys at the backseat.
A close up of his phone, we can see it from behind his arm - On his phone he taps the CaltexGO app, we see a hologram of the fuel discount comes out.
Cut back to a shot of the friends – total so we can see everybody in the car - The hologram is putting on a bike helmet and joining the guys at the backseat.
07.
Caltex app – logo etc
Caltex app – logo etc
THANK YOU!
By RUDOLF PETER KISS
on September, 2021
Your production partner in Serbia, Bulgaria, Ukraine, Georgia, Kazakhstan
