This clever-cute-funny puppy giveaway idea pulls the viewers into the film with the IMMEDIATE VISUAL APPEAL OF THE PUPPIES, and with our over-enthusiastic bank worker looking to give away the puppies - we make a direct connection to the fantastic free Cars offer that OTP is making.

Importantly, the COMEDY TONE of the hero finding new owners and ‘giving away the puppies’ must be HANDLED CAREFULLY. He must be keen, enthusiastic and slightly foolish, but still believable and genuine. He must not come across as a dolt or slapstick, he’s just a very keen and nerdy employee, who wants to make his customers happy. We must believe that someone would actually try and give the puppies away for-real… It’s also visually very funny seeing a guy with a basket of puppies standing in a bank, so that will visaully hook in the viewer from the start.

I’ve had are about the flow of the film, the staging and the way we present the cars and the puppies;
· It’d be cool if we have a few customers dotted about the bank when we cut wider to see all the cars, so it feels like a genuine working bank…?

·Shall we have the cars move or even DRIVE INTO POSITION when we cut wide and see them inside the bank…?

·I want to use the behaviour of the puppies as a way of motivating our transition to the cars – so if one of the puppies jumps out of the basket, escapes and our hero chases after it, he takes us – the camera, to the car by following the running away puppy? It’s a nice way to get more puppy action into the film and cute/clever way to reveal the cars…?

·Lets go via a close up of the puppies on our new angle through to see the car in the background…? A nice way to reveal the cars via the puppies.

·Can we have our hero bank guy and his colleague walking and moving as they talk at the front of the film, so we have some sense of movement and a real-life tone to the film from the beginning…?

·Can we put the cars into the background of the bank interior so that they can be seen clearly, but with customers and bank employees going about their normal work right next to them…?

Basically, the film flows in FOUR parts:

1. We set up a situation by seeing cute puppies that hook the viewer in with their cuteness.
2. We explain the situation of how the enthusiastic bank worker has made a foolish mistake, by thinking of finding caring owners for the puppies – just like the cars last year…
3. We transition seamlessly to some cool looking cars INSIDE an OTP bank.
4. We show a stylish pack-shot of the cars alongside all the offer information.

Make a visually fresh, glossy and bright style of film through the bank LOCATION and ART DIRECTION. I want to avoid the film feeling too unreal, but the look must be bright, fresh and polished - in the style of your last film. We should build a set of the OTP bank within a studio or find a location that we can create an OTP bank within it. The bank space must be big enough to have office workers, desks and customers within it, plus enough space around that for one genuine car, and four or five cars in the background in CGI. OTP branding colours will be clear and in as many natural places as possible.

We have some CREATIVE FUN with the CAMERWORK so that it feels lively and fresh. Lets use some unique angles, close ups on the puppies, big reaction shots of the cast etc. I want the film to feel dynamic and cinematic. Let’s keep the camera on a dolly or slider, slowly smoothly tracking giving us a cinematic big-screen feel throughout. 

Lets enhance the characters through their WARDROBE, so each cast member will be dressed and styled to match their personality. The clothing will be styled to look ‘un-styled’ - a natural extension of the casts personality. Realistic, broken down,– clean and fresh but authentic looking, - not like we just got it from the shop