We happy to participate in pitch for this project.
We hope you'll like our offer and we will successfully shoot it together)
Below in our presentation, we will present the team that we are currently considering and tell in detail about our logistics.
Well, moving on to a detailed description, we are sure that together we will do this project warm and tasty, and will show the value of family traditions and importance of saving them together with techical approach in cheese-making to make the best product.
Before getting into the director's chair, Vitya worked for a long time as a producer and then as an assistant director. That's why Vitya can rightfully be called one of the most experienced advertising directors in Ukraine.
Among his directorial works there are already commercials for such famous world brands as Johnson & Johnson, Samsung, Pepsi, Adidas, Nestle, Nike, Coca-Cola and others.
In addition to commercial advertising, Vitya has also directed several social commercials, for which he received silver medals at the Effie and Kiev social advertising festivals
SANDRO DARAKHVELIDZE
Sandro is a well-known Georgian DOP. His portfolio includes global and local brands such as Georgian railways, Liberty bank, Natakhtari, VTB bank and will be able to realise our story in the most cinematic way possible.
1 AD – Sali Jugeli or Margo Zubashvili
Production designer – Mariam Geladze
Costume designer – Ika Bobokhidze
Food-stylist - Artur Kalmykov
Post-production & Color Grading – mental dRive
Composer & Sound – Eugene Bednenko
Editor – Daniil Yaremych
We might have some changes in the crew list if they receive confirmation for another project before we can confirm them. If you have you preferences regarding team members you would like to work with, please let us know.
We are planning 1 shooting day in Tbilisi up to 18hours. It always looks more natural if we shoot on real locations, so for this TVC we recommend to choose such logistic. According to the story we have such locations: - Cheese cellar with 2 areas (cheese-making and storage) - Modern cheese factory Lactalis (corridor and storage/degustation) - Dining area in the house (as we agreed to move the scene from outside to interior) Some location references from our base you can find below We consider to use real Lactalis factory, so we will arrange the suitable time when our location manager can visit the location, take pictures of proper areas. After that we will have director’s scout on the factory location, so director together with DOP can select the angles we need. And third time we will need the opportunity for a short visit the factory before – is technical recce, where heads of main departments are checking the locations and discuss all technical requirement we need to make the shooting happen. But we can do it without interrupting factory processes. |
Then we’ll move to family interior to shoot in with good natural light and as this is very important scene.
And after that we can move to our old-times cheese manufacturing place, as we don’t depend here from working hours or sunlight.
Family gathering should look warm and joyful. We assume that it is grandparent’s house and this is traditional dinner for all the family. As we agreed, it will be better to shoot this scene inside, instead of backyard. We understand how important is to show sunny ambiance in TVC, so in terms of winter conditions we can recommend to find a cozy dining room in a house with big windows. We will see the sunny atmosphere throw the window, as we’ll add some greenery behind window and to fill the frame with sunlight. The table will be set with delicious traditional Georgian meals. Cheese cellar of 1970 should be dressed with props of that time. Victor Maslyaev is so inspired with the story, so he would like to fill the location with some authentic props, that maybe will be even gathered from old Georgian villages. In this location we have two scenes – old craft cheese production and cheese storage that our art department will decorate and fill with proper props. |
We are going to dress the locations with old furniture 70-80s (table, chairs, kitchen board, a big cheese vat with a liquid look like cheese-making process and some other props). Seems we will need to construct 4 shelves and to fill it in with some rounded props wrapped in paper or wax paper/textile.
MODERN CHEESE FACTORY LACTALIS
As we are going to shoot on real location we will not need some small props as kitchen boards for cheese degustation, frame for the photo ect.
DINING ROOM
We need big dining table, table cloth, plates and glasses/cups, cutlery. The food stylist will cook delicious traditional Georgian dishes.
As we shoot in winter, we assume to add some greenery outside to make feel of warm season.
To optimise the shooting time our art department team will be working simultaneously on two locations. While we are filming at the factory, the set dressers are already preparing the home location.
And when we shoot at home, they are working in cheese cellar.
Cheese and foodstyle is the most important in this movie. We expect that the Client will provide heads of cheese of all types we need to show In the commercial. Our food stylist will show cheese in the best and a tasty way.
We will propose traditional dishes that will look delicious and mouth-watering. And of course most of them will include cheese in the recipe.
To ensure that our dishes will look appetizing and delicious, we plan to conduct tests and prepare approved dishes before shoot. This way, we will have a clear understanding of how the dishes will look, saving us production time.
Consumption shots should look enjoyable to make the viewer a wish to taste it.
On packshot we will see several types of sliced delicious cheese and the main product – cheese Sanebo!
It is vital to find the right secondary actors, including an 8-10-year-old boy and girl, a 30-35-year-old man and woman, and a 60+ years grandma, who collectively embody the essence of a family alongside the main hero. Overall, all actors should harmonize, creating the impression that they are one cohesive and close-knit family. All of them have to be professional actors.
To achieve this, we will conduct 2-3 waves of casting, followed by a one-day callback.
We don’t recommend to use make-up to change the appearance of the actor in this case.
If we shoot the same actor in the first part and in the end with some slight difference – it could confuse the viewer in such short movie who he is. If we have to change the appearance from young to old man – we need to change him a lot and to make the silicon mask, and it required more days for preproduction and not a cheap solution.
If you have other preferences for the team, we will be happy to work with them if they are available for the shooting dates.
The wardrobe for Father in the cheese cellar should match the time period. In this scene, during the cheese-making process, is it crucial to add not only old time feeling but to keep sanitary rules, so the main actor should have this head covered, maybe gloves TBD. For the factory scene, the main character, Son, will be attired in a white shirt, apron, trousers, and a cap on his head. Regarding the scene in the backyard. As the shooting is planned in February and it is not enough warm for kids outside that time to be dressed in summer clothes. So we assume to dress kids like for mid of autumn/spring. A long-sleeved shirt and pants or jeans for the boy and a long-sleeved dress for the girl. Of course we will cover all of the actors with blanket and keep them warm in the house when we are not shooting them. All of the actors will be dressed simple home-casual in this scene (but without old clothes with holes and stains etc). We plan to buy/rent all cloth and avoid sewing. But maybe we’ll need it for first scenes for Father, TBD later. |
- editing
- color correction
- small retouching where necessary
- add a logo to each frame and packshot
- animating logo and the slogan on packshot.
- adding legals info
- mastering videos for channels
As we understood from the storyboard we have to use the same pictures and locations for the photo in the frame, that our hero hanging on the wall in the factory and 2 photos on the packshot. So, what we might need - is to implement pictures for this on postproduction.
VO also will be important part of our video, because it is the voice of our character and he is telling us this wonderful story. So it is quite important that the voice matches with the actor’s appearance and to be in harmony with him and the story. We’ll cast man voice around 30-35, not classy VO, but warm and pleasant voice.
For now we included works for 20sec and cutdown from it 10 sec for digital (vertical and Horizontal).
We expect that logo together with font will be provided by client.
26.01-08.02 – Pre Production
5.02 / 09.02 – pre PPM / PPM
10.02 – Tech recce / Fitting
11.02 – Final preparation
12.02 – Shooting
13-14.02 – Editing and edit presentation
27.02 – 20sec version mastering & transfer
29.02 – 10sec version mastering & transfer
Thank you for your attention!
Always yours, The Martini Shot team ❤️