Key platforms for general online communication:

• Vimeo
• Instagram
• Facebook
• LinkedIn

This includes not only posting content but also the company’s engagement on its pages:

• Timely responses to messages on Facebook, Instagram, and LinkedIn messengers
• Searching for and adding contacts to the Following list on Instagram, reacting to their posts and stories
• Monitoring posts/news from potential and existing clients via a personal account and reacting to these posts/news
• Updating current information on the website and monitoring its performance.

SMM Content Creator is a professional responsible for the systematic management of a company’s social media accounts, creating engaging content, expanding the audience, and increasing brand awareness.

They ensure not only the regular publication of content but also the strategic use of social media as a tool for brand development and image building.

General strategy - https://docs.google.com/document/d/12KbvQyEfGVh5oRem1jNuKs7AkhEneVMv/edit?usp=drive_web&ouid=103152275087809738032&rtpof=true


ANALYSIS OF COMPETITORS

SMM Content Creator regularly monitors the accounts of relevant production companies and brands: what formats they use, how they present case studies, what categories and approaches they employ, and how the tools they use perform. Based on this, a summary table is created containing examples, observations, and conclusions. The goal is not to copy, but to understand the market, find effective solutions, and adapt them to our style and objectives.

SMM Content Creator creates and maintains a content plan based on current projects, breaking news, and company objectives. The plan must be flexible: on the one hand, it should provide structure; on the other, it should allow for quick responses to new photo shoots, press releases, and internal news. It is important to plan formats, topics, and posting frequency in advance.

SMM Content Creator drafts and coordinates the content plan with Lyuda once every two weeks.

Content (texts and ideas)
SMM Content Creator independently writes texts and selects visual content (photos, videos) for posts, Stories, and announcements, while maintaining the brand’s tone of voice. Texts should be lively, easy to understand, and consistent with the company’s communication style. The SMM Content Creator also contributes to idea generation by suggesting topics, formats, and approaches to content presentation. It is important not to copy trends directly, but to adapt them to the brand.

All texts and visual content must be approved by Lyuda 3 days prior to publication.

Visuals
SMM Content Creator is responsible for the visual aspects of the content: they create materials in accordance with the account’s unified visual language. It is important that all visual content aligns with the product’s positioning and looks cohesive within the profile.
All materials are created in strict accordance with the company’s brand book, adhering to corporate colors, fonts, layout solutions, and other visual guidelines.

Brand book: https://www.figma.com/design/OQ8kklzau8VsUFumUIkgyi/Martini-Shot-Branding?node-id=271-4&p=f
Brand Materials: https://drive.google.com/drive/folders/1ejVgmLf1WE4JlxJpP_4K5D_J9vt2Sn1T

Before publication, all content undergoes a final review to ensure compliance with the brand’s visual standards.

SMM Content Creator is responsible for ensuring content is published on time according to the schedule. Content is divided into:

Posts:

• Released commercials, clips, etc.
• BTS: supporting released projects, footage (photos or Reels)

Stories:

• Scouting, location scouting 
• Real-time behind-the-scenes moments
• Setups, prep on set (art department moments)
• Moments from past projects (during gaps between projects/off-season period)
• Location – Georgia Highlights (during gaps between projects/off-season period)

Before publishing content, you must review the text, visuals, format, and overall presentation with Lyuda.

Once the project is live, prepare the post, get it approved, and then publish it.

Detailed steps for upcoming post approval:

• Request the crew list from the project assistants, including all project participants, and format it (you can use the examples on our Instagram, Facebook, and LinkedIn pages as a reference or use this file as a reference. When preparing the document, please ensure that the crew list follows the same order and structure as outlined here: https://docs.google.com/document/d/1qEyG_Cfsk8t54CYWeOm5pkX7diustafQ/edit)
• Write a headline—something along the lines of “We’re excited to share our new project…”
• Select three screenshots from the video that align well with the company’s aesthetic

SMM Content Creator monitors the company’s current projects, understands what is in production and by when, and takes the initiative to participate in the preparation and filming stages to create content.

Independently produces content: participates in location scouting and the filming process, captures behind-the-scenes footage (photos and video), and edits photos and videos for subsequent use on social media.

Ensures that materials are published in accordance with the approved content plan.

In case SMM Content Creator is unable to attend the scout/tech recce or shooting on set, here is the brief that should be sent to the producer at least two days in advance as a guideline. The visual references should be updated and adjusted according to the specific requirements and creative direction of each project.

Scout/Tech recce brief: https://drive.google.com/file/d/1pGPczfgOukNlIinNonGpIPU5gxsqid3w/view
On set brief: https://drive.google.com/file/d/1hbsZmP4lYZj6xR4-DOjJGldPHaMyml4i/view

SMM Content Creator tracks key metrics (reach, engagement, reactions) and identifies which content performs best. Based on this, it draws conclusions and suggests changes: adjusting formats, topics, or posting frequency. Analytics isn’t just a report for the sake of reporting; it’s a tool for improving content.

SMM Content Creator manage their own tasks and monitor deadlines. If delays or difficulties arise, it is important to communicate this in advance and propose a solution. A high level of accountability for results and engagement in team processes is expected.

Vimeo Channels

There are two separate channels: one for main projects and the other for MOF videos.

• https://vimeo.com/themartinishot
• https://vimeo.com/themartinishotmakingof

The task is to monitor and be aware of all videos being filmed, and to collect the source files by uploading them to the channels.

The source file for TV should not be uploaded to Vimeo. It’s better to ask the post-production team for a YouTube or Vimeo version—they know this is the optimal format for HD channels.

In the video description, list the production company, director, and cinematographer. You can also adjust the privacy settings—if the video isn’t live yet, set it to Private. The Unlisted setting can be used for videos that won’t appear on your profile but can be viewed by anyone with the link.

Also, by default, the option for everyone to download videos from our channel in their original quality is now enabled. This is very convenient because if someone in a group or elsewhere asks for a link to download a video, this is our Vimeo link.
If someone doesn’t see the Download button below the video, check to make sure the blue checkmark is selected—see below.

Another important detail is to rate the video. This is a required setting; without it, the video may not play in some countries.

Creating themed reels—showcases on Vimeo.

Using a Vimeo channel, you can collect videos under a single link, organizing them into a themed reel. Example: https://vimeo.com/showcase/9412117

To create a new reel, click on “Showcases” on the left and then “Add New.”
In the new showcase, add a title and description, then click the plus sign on the right to add the desired videos. Save. Share the link. It’s all very simple.